|INFORMATION DESIRED at the Wolves Summit in Warsaw|
|Get to know INFORMATION DESIRED in 7 minutes|
For 6 months we’ve been investing in the Internet services of the Entrepreneurs. Until now, our model assumed investments in works during first 12 months. Why this has changed? We have studied, observed, analyzed and came to the conclusion that INFORMATION DESIRED Partners are able to perform works planned for 12 months in half a year - for their own benefit and for the benefit of the Entrepreneurs.
INFORMATION DESIRED is not from the web design crowd. Sure, we employ webmasters, programmers, but it’s not their work that makes up our company’s core. Partners-Editors are our core, but we’re also not a content marketing agency. So what do we do? We provide Business Owners with a stream of new, lucrative Customers. INFORMATION DESIRED Partners cut the best piece of the pie for them, out of the market on which they operate. And that’s a huge difference.
But when someone asks how we do this and we also have to answer in one sentence - we have to reply that thru the network of INFORMATION DESIRED Partners we create websites that Partners manage, regularly delivering Information Desired to the market, thanks to which we connect Business Owners with their dream Customers. We have to simplify things quite a bit and use the word “website” so that the questioner can imagine our work before we begin explaining in further detail and he understands what exactly is that we do.
Sounds kind of sad, doesn’t it? Not without a reason. We don’t like to answer questions this way, because we have to fall into some category, at least at the beginning but there is really no label that matches us right now.
That's because a website is only a tool for us, just like a hammer or anything else, but our work is actually based on something else. We analyze the Business Owner’s environment, his industry, the competition, Customers’ needs and his company’s business model in order to initiate and maintain his online presence in such a way that highly profitable Customers will begin to reach him. That’s our job. It doesn't matter whether we use a hammer or a website to do it.
The problem is that other companies, all around the world, are building websites for Business Owners and promising that this will give them new Customers. But the thing is, they’re only promising, nobody’s giving any guarantees. The entire Internet market is founded on promises today. Often empty ones.
Many Business Owners have already experienced this and have been severely disillusioned. They threw their money down the drain and got nothing in return. In addition, they are constantly bombarded by unwanted offers, where someone promises them a magic webpage or an omnipotent business account on a social media platform. This spam is simply unbearable.
The effect is that, when a Business Owner hears: “I’ll make you the best website in the world”, he gets nauseous, because he knows that somebody’s just needlessly bothering him and selling promises not backed up by anything... again.
Many Business Owners have bad connotations with the term “website” and its effect on them is like that of a red cape on a bull. That’s precisely why we don’t like using this word. When we sometimes have to use it we know that our conversation partner will immediately think about that Internet market where only empty promises are made.
Meanwhile, the most important thing to understand about what INFORMATION DESIRED does is that we don’t sell websites to anyone. We don’t sell anything at all. It is we who invest in the Business Owner’s online presence to activate a stream of new Customers for him. Acquiring Customers is where INFORMATION DESIRED’s activity lies, not some websites on the Internet.
We are warriors who stand and fight at the Business Owner’s side, on the same side of the front, with the same mission.
- It’s something like when two pals meet and ponder: You put in your work, I’ll put in mine, and if we succeed we’ll share – as Tom Dobrowolski, our Technical Department chief, likes to say. - So what that a website happens to be our medium? That’s not the point – he adds.
Strange, isn’t it? What company puts its own money on the table to help a Business Owner to fight for his goal? What company stands at his side, not just to make money for itself, but also to win together with the business it supports? Many people simply can’t comprehend this model, and they look for some kind of catch, some trick hidden in the fine print.
Well ok, maybe there is one small catch: when cooperating with us, our Investee can’t just sit there with his arms crossed. He is a treasury of knowledge that he must share with the INFORMATION DESIRED Partner on a regular basis so that we are able to write valuable information about the company.
We would prefer not to tell our Investees that we will make a website for them. It would be best for us to tell them that we work “magic” for them, and only when the Customers start coming to them, to tell them what we did and what is generating these Customers. In the end, we are the ones investing money, so in principle, we wouldn’t have to explain ourselves to anyone.
But the most important thing you have to know as our Investee is that we will win over the most valuable Customers on the market for you. The rest is just details.
But if you want to know what they are we will tell you about everything. It’s not like we want to hide anything. Just remember that the website is just a hammer. Or a drill.