|INFORMATION DESIRED at the Wolves Summit in Warsaw|
|Get to know INFORMATION DESIRED in 7 minutes|
Long, long ago, when the Internet was created, business owners conceived the ingenious idea of publishing their companies’ business cards online. These were still the times when one had to input internet addresses manually to find a specific website.
Over time however, an enormous amount of information accumulated on the Internet. There were so many www pages that it was difficult to find information, and a special tool was needed to reach it. That’s how search engines were created. Thanks to them, we took a step forward in terms of access to information.
But the amount of information available online continued to rise exponentially. There came to be so much information, that people are now overwhelmed. In addition, business owners began to jostle about in this crowd, sending their advertising content through every possible channel on the Internet, attacking consumers with ads. This intrusive advertising doesn't work anymore, because irritated web users are turning away from it.
This is why we are convinced that the time has come for “Information Desired” – the information that users themselves want to find. More precisely, not all users as a group, but one specific person at a specific time. Each of us has some specific need at any given time – wants to build a house, repair a car or maybe design a garden. We look for a service provider on the Internet, but all we find are ads. INFORMATION DESIRED responds to these needs by providing valuable, useful information – the Information Desired by the consumer at the given time.
- This is precisely our philosophy of action, that is, a return to the Internet's roots – says Tom Kuzak, creator of INFORMATION DESIRED.