|"Adapt or die". INFORMATION DESIRED presents a series of lectures at Polish universities|
|INFORMATION DESIRED on the British market|
INFORMATION DESIRED invests in business owners’ websites. This means that we take the entire risk upon ourselves, bear the cost of creating a www page for the business owner and finance its management for up to 12 months. And since we bear the risk, we have to believe that the project will be successful, meaning that it will bring the business owner throngs of new, valuable customers and additional profit.
Lately, we’ve often been meeting people and telling them about the idea of INFORMATION DESIRED. Sometimes they ask us unexpected questions. The last time this happened, at a meeting with students at the Warsaw School of Economics, someone asked us why the font in our logo is inconsistent? Some letters are different than the others – is there some message behind this?
We’ve changed our website’s appearance for you. Have you noticed? You’re probably wondering why. Because that’s normal for the websites we create and manage for Business Owners. Our websites are alive, growing and expanding from week to week, and this also requires changes to their design and appearance. That’s our philosophy of action.
We are Polish but we registered our company in the United States, in Silicon Valley. People often ask us - why? If a company is doing something extraordinary on a global scale, something whose reach might cover a large part of the Earth and there's no competition at the moment, then really, there is no other way than to set up in Silicon Valley – is what Tom Kuzak, creator of INFORMATION DESIRED, believes. But there's still something else.
You often wonder at us. Like at how INFORMATION DESIRED doesn't take money “in advance”, and really, you don’t have to pay us at all. Or at how we do things, but we don’t sell anything and you can’t order anything from us. And that... The list goes on. Tom Kuzak, the creator of INFORMATION DESIRED decided to collect all of these things that you can’t wrap your head around and talk about them.
The first year of your website’s existence is very hard work. INFORMATION DESIRED takes full responsibility for it. We also invest funds in getting the project off the ground. What’s next? After that, the success that was achieved together with the client must only be maintained. You can do it yourself, without INFORMATION DESIRED’s involvement, or you can ask us for help. That depends only on you.
This question always comes up. And that's good. But we at INFORMATION DESIRED have a certain problem with it. Because it's actually two questions in one: “how much does it cost” and “how much do I have to risk”. Many companies have the same answer to both of these questions. But not us. Everything is different with us.
At INFORMATION DESIRED, we do! That’s called customer loyalty. Stories like this need to be posted online because there’s no better recommendation for a company than the satisfaction of its customers. And that’s exactly what we do for Business Owners: we write on the Internet not only about their products or services but also about their relations with customers and about what they deal with in their day-to-day work.
“Information Desired” doesn't just provide knowledge about the products or services you offer. It also breaks the barrier that exists between two strangers on the Internet – between you, your company and the people that are soon to be your customers. Thanks to you letting them get to know you, showing them how you work, how your products or services are created, you will gain the customer's trust and the customer will gain the certainty that their order will be carried out with the utmost care for every detail. Then, even price ceases to have any meaning.
Internet users have had enough of being flooded with ads, marketing messages which are meant to manipulate them into behaving in a certain way or buying something. And they’re saying “NO” by using adblockers more frequently – as IAB’s latest report shows. Nearly 9 million Polish Internet users are blocking online ads!
INFORMATION DESIRED is concerned with supplying information about your company. We process and edit it so that it will be useful for your potential customers, then we post it on the web as we manage your website. It is precisely thanks to this that you will gain a stream of new, valuable customers. But for this to work, you have to cooperate with us on a regular basis by providing us with information about the company and about what you offer.
Here at INFORMATION DESIRED we are involved in acquiring new Clients for the Entrepreneurs by providing «Information desired» through the Internet. But we are proud of the fact that we are equally successful in attracting the Clients for ourselves – not only online, not only in Poland and not only down on earth:).
INFORMATION DESIRED is a concept that simply demands scale. A network that will span the entire world to change the online marketing industry once and for all. It is with pleasure that we can announce that we have a new partner at our side who will create and develop this network with us. Who wants to change the world together with INFORMATION DESIRED. And he certainly knows how to do that. Meet Tony Shap – the man behind one of the fastest growing businesses in the United States.
Dominic, Tony, Olson and Vladimir – that’s the plan for the upcoming days in the USA. At the minimum. These are the people who may prove to be very important to INFORMATION DESIRED’s further growth, so that's why Tom Kuzak, creator of INFORMATION DESIRED, has just flown into the States to meet them. For some brainstorming.
We don't just describe the reality, we co-create it with business owners. How? Besides creating a website for you, thanks to which you will get a stream of new, valuable customers, we will also provide consulting for your business. This is a different kind of consulting than the one to which only big corporations have access. Together, we can accomplish even more.
No, it’s not because they’re stupid, although you might feel that way sometimes. The problem is that the situation between you and them is strange. That's why your customers sometimes ask unintelligent questions or don't know what to ask about at all. That’s why they make poor choices or break off contact in strange ways. That’s why every conversation begins with: “how much does it cost?” instead of “can you do this or that for me?”.
- Hundreds, thousands of interactive agencies are concerned with providing business owners with what they need. The problem is that it seems to these business owners that they need what they are told they need, what is fashionable right now – positioning websites in search results, a mobile www page, etc.
Every one of us has a story to tell that could fill at least one book. We’re not going to be writing books about ourselves, but we'd like for you to get to know us. No, it’s not about putting our resumes on display. If you decide to collaborate with us, oh Business Owner, we will in fact be working together. It would be nice if we got to know something about each other, maybe even got to like one another.
Knowledge or faith... when it comes to business, we all know which of the two we should place our trust in. - Because I thought that’s what we’re all about at INFORMATION DESIRED - we know that what we do for business owners works, that they receive a stream of new and valuable customers thanks to us - says Tom Kuzak, creator of INFORMATION DESIRED.
- I had the opportunity to work in a startup that is changing the approach to online marketing. I have the sense that, at INFORMATION DESIRED, I am taking part in a transformation of the Internet – says Peter, our new expert. Do you know how he came on board INFORMATION DESIRED? One day, Tom Kuzak, creator of INFORMATION DESIRED, got into an Uber...
You learned about us. You were convinced by the INFORMATION DESIRED philosophy. You want to entrust to us everything that your company needs to do online to acquire new customers. What next? Who should you contact to start taking action? How much time will pass before we decide whether we can help you with your business? Here, you will find the answers to these and other questions. See what collaboration with INFORMATION DESIRED looks like in practice.
There are millions of web designer companies. Content marketing agencies – probably even more. But no one in the world does what we do –no one invests in the entrepreneur's websites to provide one with a stream of new customers. San Francisco understood that. "You are crazy", they told us at the TechCrunch Disrupt conference. They were right.
Providing “Information Desired" doesn’t seem to be very innovative. Rightly, there’s nothing special about writing them. What is unique about it - is that what used to be done by several companies before, we do it all by ourselves, we create a comprehensive product, therefore we can take full responsibility for it. And that means that we will either provide new clients to the Entrepreneurs or we will not get paid at all. It is disruptive because it creates a completely new market.
There are as many definitions as there are people. Is a business model that changes the industry in which it operates already disruptive, or is that not enough, should it change the market more broadly, including other industries? And does disruptive always have to destroy something? Have you ever thought about it? We have. Even the beach in Los Angeles was not enough to put us off the track.
The Polish Investment and Trade Agency (PAIH) is a government agency and a part of the Polish Development Fund. Among Agency’s tasks are promotion of Polish companies and help with finding business partners abroad. We already know each other well with the PAIH team in Los Angeles. The Head of LA team - Karolina Zatorska – assists us with finding expert partners on the West Coast.
The entrepreneur creates his company’s website in order to acquire clients through it. And what if thisis not the caseand customers do not visit it at all? It means that his website does not work. If so, he should be able to return it, hand it back with a complaint. Unfortunately, he cannot do that. Even in the USA which is the most pro-consumer market in the world. It shouldn’t be so, it's not fair. That's why INFORMATION DESIRED changes it.With us it is not about returning our marketing services. With us you will pay for them only after you make sure that they work – which means they bring you new customers.
“Go global” – that's our plan. We are beginning to realize it starting in the USA – the largest market in the world and also where everything began, where the Internet was born. Now, our goal is to tell the world that it is possible to operate differently in the web industry than until now. Customers? They are always the most important, but this time, we did not come here to look for them. Despite this, the first revenue from INFORMATION DESIRED in America appeared unexpectedly.
It is time to show ourselves. We only just launched our new www page and began to announce who we are to the world, and this came as a pleasant surprise – the founder of INFORMATION DESIRED, Tom Kuzak, made an appearance on one of the largest Polish business portals – money.pl and biznes.radiozet.pl.
We have only just officially started, and we are already going to conquer the US. America, get ready! We are packing our suitcases for TechCrunch Disrupt in San Francisco. Uber will be there, Revolut and Dropbox will be there, and Mark Zuckerberg's wife will be there, so who knows, maybe her husband too. And we will be there.
So let's go. Destination? TechCrunch Disrupt 2018 conference in San Francisco. Everyone who thanks to technology is changing the world will be there. Medicine, health, communication, transport, entertainment, finance - no matter what sector of the economy. You just need to be disruptive. We will be there too. ‘We’ means Tomek Kuzak - the founder of Inquise Inc. and INFORMATION DESIRED and Marek Kucharski - CEO of Inquise Inc. Look how we are getting ready for the journey.
Since you are reading this, it means that we’ve had an official premiere. We've already shown ourselves to the world. But who are we? INFORMATION DESIRED - a project that will change the lives of many enterpreneurs. It will make life easier for those trying to acquire customers via the Internet . And those, who help them do this - usually unsuccessfully - interactive agencies and others in the Internet marketing industry - will have to sleep with one eye open. Why? Because our philosophy will change the whole market and force our competitors to change their business model.