NEWS

Peter – the man who cannot be presidentRemember this face. If you see it on a campaign poster, DON’T VOTE for this man. This is Peter Szlichtyng – an irreplaceable member of the INFORMATION DESIRED team. We can’t let him dump us for politics!

Why? Because we’re not here to satisfy Investees’ whims. We’re here to help your business. And we know how to do that. Either you trust us, or you can go somewhere where someone else will sell you this poison and gladly take your money without batting an eye.

– The most important thing to the success of the INFORMATION DESIRED model, is for you, dear business owner, to build a good relationship with the editor who will be describing your business – emphasizes Tom Kuzak, founder of INFORMATION DESIRED.

Internet marketing is no longer working. Instead of repairing it, let's revolutionize it!SEO is becoming less and less effective. Half-naked influencers from Instagram charge $500 for a post and you do not know why. The cost of advertising significantly lowers profitability of a campaign. So what should we do in order to sell online?

INFORMATION DESIRED has drawn the attention of Americans who want to organize a round of financing for us in the USA. Why? We don't really know ;) But it's very gratifying that someone on the other side of the Atlantic decided that it's worth investing in our development.

Investee - who is he actually?The Investee is you - as long as there is a cooperation between you and INFORMATION DESIRED. Other companies in our sector would call you a client because they would like to sell you something. But we do not sell anything. We invest in you, which is a completely different thing.

Investee! You too have responsibilitiesIf we decide to cooperate, you must become a part of INFORMATION DESIRED team, which works on your success. We won't be able to do anything without you. What will be your role?

Happy Easter!

May you feel true joy and all-encompassing love, have a good rest or a wonderful family bustle - whatever you wish for. But most of all, may you have hope for all you carry in your heart! Best wishes from the INFORMATION DESIRED team!

Entrepreneur, why do you need a second phone number?An investee who starts cooperating with INFORMATION DESIRED must have a second telephone number. This number is dedicated especially for customers who will find an entrepreneur on Desired Information, i.e. the new Internet service that we will create for him.

 

Internet service - what is it actually?In the past, Internet services provided information. They were valuable. Today, Internet service means something different for everyone. For many, it embodies a specialist who comes to our house, uses a completely incomprehensible parlance and demands money for his service. What for? For something you don’t actually need, but you were made to believe that you have to have it. It's time to restore the value of Internet services. It's time to restore the meaning of the term "Internet service".

We don’t make websites!

We don’t make websites!INFORMATION DESIRED is not from the web design crowd. Sure, we employ webmasters, programmers, but it’s not their work that makes up our company’s core. Editors are our core, but we’re also not a content marketing agency. So what do we do? We provide business owners with a stream of new, lucrative customers. We cut the best piece of the pie for them, out of the market on which they operate. And that’s a huge difference.

Wolves Summit 2019 in Warsaw. See what it was likeThe ninth edition of the Wolves Summit conference has ended. INFORMATION DESIRED took part in it for the first time. 2023 participants, 4534 face-to-face meetings and all this in just two days. See what it was like.

INFORMATION DESIRED doesn’t deal with ad campaigns that only affect a consumer for a moment. Our goal is to create long-term interest in a business owner's services online. The money we invest brings the business owner profit that is 10, 50 or even 100 times higher than the costs. And we cover the costs. The business owner doesn't have to pay anything if he doesn’t think it’s worth it. He only takes the profit.

Two weeks have passed since we announced our contest, with $10,000 up for grabs. And nothing. Our telephones are quiet, our e-mail inbox isn't overflowing, and all’s quiet on Facebook, where we announced this contest. This really puts us in a good mood, and not just because those $10,000 are still snug in our pocket.

INFORMATION DESIRED provides business owners with lucrative clients. Where from?Where do these clients come from? After all, they don’t grow on trees. We don’t dig them up from under the earth. If we say that our activities bring throngs of new clients to an Investee that means that we pull these clients from out of the market. Because they are already present on this market. The question is, who will “rake them in” from the pool – you or your competition? INFORMATION DESIRED will give you the biggest piece of the pie.

We have a new home page on the INFORMATION DESIRED websiteHave you noticed? Once again, we have changed for you. For you, or maybe more for those who are visiting the INFORMATION DESIRED website for the first time. All of this is so that it is even easier to understand what INFORMATION DESIRED does. Without reading long essays but rather at a first glance.

INFORMATION DESIRED is starting to invest in the British marketWe’ve just come back from London We went there to meet a potential Investee and it was a very fruitful trip. Despite the fact that we had not been planning expansion onto countries other than Poland and the USA, we couldn’t refuse ourselves this project. You should definitely meet 3THERMO in which we have decided to invest and collaborate with.

Who can become an INFORMATION DESIRED investee?INFORMATION DESIRED invests in business owners’ websites. This means that we take the entire risk upon ourselves, bear the cost of creating a www page for the business owner and finance its management for up to 12 months. And since we bear the risk, we have to believe that the project will be successful, meaning that it will bring the business owner throngs of new, valuable customers and additional profit.

Business owner! Take advantage of this opportunity and raise your prices. We’ll tell you how.At INFORMATION DESIRED, it’s not about bringing boatloads of new, random customers to business owners. It’s also about bringing in the most valuable customers, who are willing to pay more for a high quality of service. And they will appreciate your work.

Can you find others just like us? We’ll give you $10,000.Does it seem to you that INFORMATION DESIRED doesn’t do anything special at all? After all, it’s just building “pages” and content marketing – you think. So come on, find another company that operates just like we do, and we’ll pay you $10,000.

A website isn’t a kitty – it doesn’t actually have to be pretty!How should a website look like? We’re busting one of the most widespread myths: a website doesn’t have to be pretty at all! Surprised? We’ll explain why.

We don't have clients because we’re not selling anything. But we do have “investees” because INFORMATION DESIRED invests in Business Owners’ projects instead of selling them anything. We’re kind of a venture capital fund.

A bunch of maniacs, each one of them different, or the origin of our logoLately, we’ve often been meeting people and telling them about the idea of INFORMATION DESIRED. Sometimes they ask us unexpected questions. The last time this happened, at a meeting with students at the Warsaw School of Economics, someone asked us why the font in our logo is inconsistent? Some letters are different than the others – is there some message behind this?

We’ve changed the layout of our www page. What for?We’ve changed our website’s appearance for you. Have you noticed? You’re probably wondering why. Because that’s normal for the websites we create and manage for Business Owners. Our websites are alive, growing and expanding from week to week, and this also requires changes to their design and appearance. That’s our philosophy of action.

How does INFORMATION DESIRED measure the effectiveness of its actions?How do we check whether what we do on the website that we built and manage for the Business Owner is actually effective? How do we verify whether the Business Owner has new customers thanks to us?

We are preparing a training website for the new INFORMATION DESIRED collaboratorsThere are more and more of us at INFORMATION DESIRED so to avoid training every new co-worker separately at every location we got the idea to create an online training website. It will have a loooot of videos and we had a loooot of fun recording them. Take a look yourself.

INFORMATION DESIRED in Silicon Valley. But really, why?We are Polish but we registered our company in the United States, in Silicon Valley. People often ask us - why? If a company is doing something extraordinary on a global scale, something whose reach might cover a large part of the Earth and there's no competition at the moment, then really, there is no other way than to set up in Silicon Valley – is what Tom Kuzak, creator of INFORMATION DESIRED, believes. But there's still something else.

7 facts about INFORMATION DESIRED that you can’t wrap your head aroundYou often wonder at us. Like at how INFORMATION DESIRED doesn't take money “in advance”, and really, you don’t have to pay us at all. Or at how we do things, but we don’t sell anything and you can’t order anything from us. And that... The list goes on. Tom Kuzak, the creator of INFORMATION DESIRED decided to collect all of these things that you can’t wrap your head around and talk about them.

We invest in your website for 12 months. What’s next?The first year of your website’s existence is very hard work. INFORMATION DESIRED takes full responsibility for it. We also invest funds in getting the project off the ground. What’s next? After that, the success that was achieved together with the Investee must only be maintained. You can do it yourself, without INFORMATION DESIRED’s involvement, or you can ask us for help. That depends only on you.

“How much does it cost?”This question always comes up. And that's good. But we at INFORMATION DESIRED have a certain problem with it. Because it's actually two questions in one: “how much does it cost” and “how much do I have to risk”. Many companies have the same answer to both of these questions. But not us. Everything is different with us.

Christmas time is coming so we would like to wish you a time of real joy. Only this and as much as this. Because it's actually the most important thing - have you ever been at a sad birthday party? ;)

Can you imagine that a customer comes back to you after 23 years?At INFORMATION DESIRED, we do! That’s called customer loyalty. Stories like this need to be posted online because there’s no better recommendation for a company than the satisfaction of its customers. And that’s exactly what we do for Business Owners: we write on the Internet not only about their products or services but also about their relations with customers and about what they deal with in their day-to-day work.

When a car mechanic calls you on Sunday...... or why we’re writing about the websites that we design and manage for our Clients and what about the results.

INFORMATION DESIRED crosses the spacetime between you and your customer“Information Desired” doesn't just provide knowledge about the products or services you offer. It also breaks the barrier that exists between two strangers on the Internet – between you, your company and the people that are soon to be your customers. Thanks to you letting them get to know you, showing them how you work, how your products or services are created, you will gain the customer's trust and the customer will gain the certainty that their order will be carried out with the utmost care for every detail. Then, even price ceases to have any meaning.

There are nearly 2 bln websites in the world!We have just come upon a website counter by accident. All of them. Around the entire world. On this counter you can see in real-time how several websites are added to the total every second. It’s fascinating. But also a little scary. Why?

Internet users are saying “NO” to online ads. 42% of Poles are already using adblockersInternet users have had enough of being flooded with ads, marketing messages which are meant to manipulate them into behaving in a certain way or buying something. And they’re saying “NO” by using adblockers more frequently – as IAB’s latest report shows. Nearly 9 million Polish Internet users are blocking online ads!

INFORMATION DESIRED is concerned with supplying information about your company. We process and edit it so that it will be useful for your potential customers, then we post it on the web as we manage your website. It is precisely thanks to this that you will gain a stream of new, valuable customers. But for this to work, you have to cooperate with us on a regular basis by providing us with information about the company and about what you offer.

How to get new Clients? Up in the air ;) We will tell you the story of our new Client from the USA.Here at INFORMATION DESIRED we are involved in acquiring new Clients for the Entrepreneurs by providing «Information desired» through the Internet. But we are proud of the fact that we are equally successful in attracting theInvestees for ourselves – not only online, not only in Poland and not only down on earth:).

The man behind one of the fastest growing companies in the USA, at the side of INFORMATION DESIREDINFORMATION DESIRED is a concept that simply demands scale. A network that will span the entire world to change the online marketing industry once and for all. It is with pleasure that we can announce that we have a new partner at our side who will create and develop this network with us. Who wants to change the world together with INFORMATION DESIRED. And he certainly knows how to do that. Meet Tony Shap – the man behind one of the fastest growing businesses in the United States.

INFORMATION DESIRED is in the USA again to take care of Clients and brainstormDominic, Tony, Olson and Vladimir – that’s the plan for the upcoming days in the USA. At the minimum. These are the people who may prove to be very important to INFORMATION DESIRED’s further growth, so that's why Tom Kuzak, creator of INFORMATION DESIRED, has just flown into the States to meet them. For some brainstorming.

Consulting at INFORMATION DESIRED. We help entrepreneurs with businessWe don't just describe the reality, we co-create it with business owners. How? Besides creating a website for you, thanks to which you will get a stream of new, valuable customers, we will also provide consulting for your business. This is a different kind of consulting than the one to which only big corporations have access. Together, we can accomplish even more.

Does it seem to you that your customers are behaving irrationally?No, it’s not because they’re stupid, although you might feel that way sometimes. The problem is that the situation between you and them is strange. That's why your customers sometimes ask unintelligent questions or don't know what to ask about at all. That’s why they make poor choices or break off contact in strange ways. That’s why every conversation begins with: “how much does it cost?” instead of “can you do this or that for me?”.

The Internet got worse as a tool for business owners- Hundreds, thousands of interactive agencies are concerned with providing business owners with what they need. The problem is that it seems to these business owners that they need what they are told they need, what is fashionable right now – positioning websites in search results, a mobile www page, etc.

 

A was-to-be “toothlady, the Mexican, and the man who capped out Mensa's scale – get to know us!Every one of us has a story to tell that could fill at least one book. We’re not going to be writing books about ourselves, but we'd like for you to get to know us. No, it’s not about putting our resumes on display. If you decide to collaborate with us, oh Business Owner, we will in fact be working together. It would be nice if we got to know something about each other, maybe even got to like one another.

What is an editor’s work like at INFORMATION DESIRED?You don’t have to be a professional journalist or blogger. You don’t have to dedicate 8 hours 5 times a week to us. But you do have to know how, and want, to write – clearly, concretely, on topic and with flair.

Should your business be based on faith or knowledge?Knowledge or faith... when it comes to business, we all know which of the two we should place our trust in. - Because I thought that’s what we’re all about at INFORMATION DESIRED - we know that what we do for business owners works, that they receive a stream of new and valuable customers thanks to us - says Tom Kuzak, creator of INFORMATION DESIRED.

Long, long ago, when the Internet was created, business owners conceived the ingenious idea of publishing their companies’ business cards online. These were still the times when one had to input internet addresses manually to find a specific website.

He used to be an Uber driver, today, he’s changing the Internet with us. “I never wanted to force advertising that doesn’t work on people”- I had the opportunity to work in a startup that is changing the approach to online marketing. I have the sense that, at INFORMATION DESIRED, I am taking part in a transformation of the Internet – says Peter, our new expert. Do you know how he came on board INFORMATION DESIRED? One day, Tom Kuzak, creator of INFORMATION DESIRED, got into an Uber...

How do we work with our clients?You learned about us. You were convinced by the INFORMATION DESIRED philosophy. You want to entrust to us everything that your company needs to do online to acquire new customers. What next? Who should you contact to start taking action? How much time will pass before we decide whether we can help you with your business? Here, you will find the answers to these and other questions. See what collaboration with INFORMATION DESIRED looks like in practice.

Nobody in the world does what we do. We are crazy about it and we love it!There are millions of web designer companies. Content marketing agencies – probably even more. But no one in the world does what we do – no one invests in the entrepreneur's websites to provide one with a stream of new lucrative customers. San Francisco understood that. "You are crazy", they told us at the TechCrunch Disrupt conference. They were right.

PARP (Polish Agency for Enterprise Development) helps us conquer USAWe are attending TechCrunch Disrupt in San Francisco – one of the most important conference for startups that want to change the world. Why? Take a look.

Why INFORMATION DESIRED is disruptive?Providing “Information Desired" doesn’t seem to be very innovative. Rightly, there’s nothing special about writing them. What is unique about it - is that what used to be done by several companies before, we do it all by ourselves, we create a comprehensive product, therefore we can take full responsibility for it. And that means that we will either provide new clients to the Entrepreneurs or we will not get paid at all. It is disruptive because it creates a completely new market.

There are as many definitions as there are people. Is a business model that changes the industry in which it operates already disruptive, or is that not enough, should it change the market more broadly, including other industries? And does disruptive always have to destroy something? Have you ever thought about it? We have. Even the beach in Los Angeles was not enough to put us off the track.

INFORMATION DESIRED is a company with global ambitions. Developing network of editors is crucial for us to grow global. You do not have to be an industry expertto write for us. Instead, you can write how you want and when you want.

 

We're looking for partners in Los Angeles. PAIH helps usThe Polish Investment and Trade Agency (PAIH) is a government agency and a part of the Polish Development Fund. Among Agency’s tasks are promotion of Polish companies and help with finding business partners abroad. We already know each other well with the PAIH team in Los Angeles. The Head of LA team - Karolina Zatorska – assists us with finding expert partners on the West Coast.