|INFORMATION DESIRED at the Wolves Summit in Warsaw|
|Get to know INFORMATION DESIRED in 7 minutes|
Have you noticed? Once again, we have changed for you. For you, or maybe more for those who are visiting the INFORMATION DESIRED website for the first time. All of this is so that it is even easier to understand what INFORMATION DESIRED does. Without reading long essays but rather at a first glance.
One of the main rules according to which we create websites for business owners is as follows: a www site is never created, built and written once and for all! It is a living entity that is constantly changing, just like your company is alive.
Our website was launched at the end of August 2018. So it is just under 6 months old, but it has already undergone very significant changes. We recently wrote that we changed the layout of our website: We’ve changed the layout of our www page. What for? That’s because, over the course of these months, we wrote a lot of new articles about how we work, and the previous layout didn’t have enough capacity. So we went straight to work on changing it.
That’s because we realized that more and more people who have never heard of us are visiting it. It’s usually the case that internet surfers reach websites through search engines while looking for specific information. And that means that they are directed not to the home page, but to subpages of websites that are talking about specific issues. But it’s the information that counts, above all.
When the media start writing about us, or so-called whispered marketing starts working, meaning that one person tells another person about us, then internet users write our url into a search engine and land on our website’s homepage.
Such people often don’t know much about us at all and still don't understand what it is that we do, that we don’t sell any services but rather invest in business owners’ websites.
We understood that we have to explain this to them. Briefly, simply, preferably in illustrations, before we begin introducing them into the details of our activity and terms of collaboration.
And here is the effect. We bet on infographics. People always prefer to look at pictures rather than read dry text. They assimilate information more easily in this way. But every infographic is clickable. This means that clicking on it will redirect us to an article on our website that will explain in greater detail what everything’s about, how we work.
Several minutes. Of course, we’re not talking about the work the graphic artists put into infographics – that’s a different matter. But it took us several minutes to move the previous home page to another place on the site and create a whole new home page.
We always expected such flexibility from online content management systems, but unfortunately, most of them require hours of the webmaster’s work for the introduction of such changes. That’s why, several years ago, we decided to create our own tool, that would provide such flexibility. Our IDMS (INFORMATION DESIRED Management System) does not require programmers for website creation or redesign. Thanks to this, we can make changes continuously in both our website and yours, so that they are as effective as possible and adapted to the needs of business owners and their clients.