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|The Internet got worse as a tool for business owners|
We are Polish but we registered our company in the United States, in Silicon Valley. People often ask us - why? If a company is doing something extraordinary on a global scale, something whose reach might cover a large part of the Earth and there's no competition at the moment, then really, there is no other way than to set up in Silicon Valley – is what Tom Kuzak, creator of INFORMATION DESIRED, believes. But there's still something else.
You often wonder at us. Like at how INFORMATION DESIRED doesn't take money “in advance”, and really, you don’t have to pay us at all. Or at how we do things, but we don’t sell anything and you can’t order anything from us. And that... The list goes on. Tom Kuzak, the creator of INFORMATION DESIRED decided to collect all of these things that you can’t wrap your head around and talk about them.
The first year of your website’s existence is very hard work. INFORMATION DESIRED takes full responsibility for it. We also invest funds in getting the project off the ground. What’s next? After that, the success that was achieved together with the client must only be maintained. You can do it yourself, without INFORMATION DESIRED’s involvement, or you can ask us for help. That depends only on you.
This question always comes up. And that's good. But we at INFORMATION DESIRED have a certain problem with it. Because it's actually two questions in one: “how much does it cost” and “how much do I have to risk”. Many companies have the same answer to both of these questions. But not us. Everything is different with us.
The entrepreneur creates his company’s website in order to acquire clients through it. And what if thisis not the caseand customers do not visit it at all? It means that his website does not work. If so, he should be able to return it, hand it back with a complaint. Unfortunately, he cannot do that. Even in the USA which is the most pro-consumer market in the world. It shouldn’t be so, it's not fair. That's why INFORMATION DESIRED changes it.With us it is not about returning our marketing services. With us you will pay for them only after you make sure that they work – which means they bring you new customers.
- Internet marketing services differ from others that they cannot be returned if they do not work. Any other item, especially here in the US, can be returned and the buyer has the right torequest a refund if it does not perform his function or simply doesn’t like it. However, this does not apply to internet services, especially websites - says Tomasz Kuzak, founder of INFORMATION DESIRED.
- After all, the company's website is not ment just to exist. It has to bring customer calls that lead to sale ofthat company’s products or services - adds Kuzak.
It seems obvious but the Internet marketing industry doesn’t work like that. – It is an infamous exception in the entire market. And yet the entrepreneur coming to the web designershould be able to say: "I will pay if it will work, if I have new clients, revenues, if it will actually affect my business» - explains Kuzak.
And he adds: - We act the right way - the entrepreneur who comes to us gets the effect first in the form of new customers. He assesses the outcome and sees that this is the result of our actions and pays only after that. That’s the way it should be - says the founder of NFORMATION DESIRED.
It's not just about the ability to return services that don’t work. It is more than a guarantee. INFORMATION DESIRED takes it one step further and offers entrepreneurs a completely new settlement model - first you use our services and you pay only after you are satisfied with them. It's not so much a deferred payment. It's a deferred decision about the payment. Because you will not have to pay us at all if you think it's not worth it.
We know it’s worth it.