You are an entrepreneur. You know the world has changed – to sell your products or services, you must be present on the Internet. You must have your own website. This is obvious. This is what everyone says. But really, why?
If you have already asked yourself this question, that means you are already on the right track to success! Because not many people ask themselves this question. And even fewer people know the answer to it, although it is so obvious.
The purpose of your website is not for it to be a nice business card for your company, as most people think, including the online marketing people who have the gall to call themselves specialists.
Its purpose is to get you more customers. And not just any customers, not “potential” customers who won’t actually buy anything from you, coming just to look around, ask questions and leave and wasting your time – these are not customers.
The goal is for you to have real customers – interested in precisely your service, educated, conscious of what they want and what they can expect from you. Customers who already know that they want to buy precisely your product before they even come to you, and moreover, who are so determined to engage your services that they are ready to help you render them.
But hold on, I already ordered the creation of a company website from someone – you are probably thinking. An agency that promised to help you “position yourself” on the Internet made a pretty website for your company and made sure that you were displayed high on the list of search results for certain keywords. And that didn’t give you any new customers at all.
Worse still, you had to pay dearly for it, often in advance. Have you ever wondered why you have to pay for the creation of a website before you even check if you will gain new customers through it? Exactly. If it doesn't increase your profits, its useless, but you have to pay for it anyway. That is dishonest. You should pay if you get something of value in return, not for an empty promise that you may gain something if you’re lucky, if the moon is in the right phase, or if a dog barks thrice on a cloudless night. That’s just dishonest – have we already said that?
– It can’t be helped, that’s just how it works, there is no other way, no alternative – you think. Right? Well then look at this!
We are putting the model of rendering online services on its head. We are starting the revolution that will free entrepreneurs like you from being led around the nose by “Internet specialists” like a lamb to the slaughter.
Don’t believe us? You have nothing to lose. You will not pay us a cent if it turns out that, just like the others, we are only a sham and you don’t actually get any new customers.