|INFORMATION DESIRED at the Wolves Summit in Warsaw|
|Get to know INFORMATION DESIRED in 7 minutes|
We have just come upon a website counter by accident. All of them. Around the entire world. On this counter you can see in real-time how several websites are added to the total every second. It’s fascinating. But also a little scary. Why?
If you want to see how many www pages there are in the world right now take a look here: Total number of Websites Incredible, right?
The total hit the first billion in September 2014. But that was only for a little while, because the number then fell, only to reach a billion again for good in March 2016. Can you imagine that in January 2016, the total number of websites was 900 mln and by December 2016 it had already reached 1.7 bln?! What would happen if there were as many web pages as there are people in the world...
It’s another issue that about 75% of the websites that exist today are inactive sites, “lost souls” of a sort. But they exist and they are crowding the network.
And here we come to why this is a little scary. The crowd, the rate at which websites are being created. Because: you own a business and you know that the potential customers you want to reach are on the Internet. So what do you think? Since they’re online then I have to be there too in order to meet them. And so you order the creation of your company’s website. But so what, since there are nearly 2 bln sites just like yours?! Exactly. That thought should give you a real scare.
Just having a company website will not guarantee success, will not cause you to gain new customers. To acquire them you must publish information that will interest your potential customers on your website. This has to be information that they desire, that they are looking for themselves on the Internet via online search engines. If your website isn’t just a dead business card of your company but a living site full of useful information about the products or services your offer, the customers will find you themselves. Otherwise they’ll get lost in the crowd.
Do you build houses? Don’t write that you have “many years of experience in building houses” on your website. That’s not useful information. Write about how you build them, what the stages of the construction process are, what technologies you apply, show your future customers photos from your construction sites. This is concrete information. This is the knowledge that will win you the customer’s trust and make them want to entrust the construction of their own home to you.
Providing “Information Desired” is precisely what INFORMATION DESIRED does. We create and manage websites for business owners so that their services don’t get lost in the crowd of the 2 bln websites already out there. We write about their companies’ services so that customers find them by themselves. We manage websites so that they bring in new customers.
By the way, do you know what the first website in the world was? Here: info.cern.ch – the website of the European Organization for Nuclear Research. This page was published on August 6th, 1991 by British physicist Tim Berners, who was a guest at the research center near Geneva.