|Unicorns! Unicorns are everywhere! Is this a sign?|
|Get to know INFORMATION DESIRED in 7 minutes|
INFORMATION DESIRED doesn’t deal with ad campaigns that only affect a consumer for a moment. Our goal is to create long-term interest in a business owner's services online. The money we invest brings the business owner profit that is 10, 50 or even 100 times higher than the costs. And we cover the costs. The business owner doesn't have to pay anything if he doesn’t think it’s worth it. He only takes the profit.
We write a lot about what cooperation with INFORMATION DESIRED is based on when a business owner becomes our investee. We write a lot about what INFORMATION DESIRED’s philosophy of action is based on and how we work with our investees. But we thought that we would like to show you all this with a specific example. See how a website is built from scratch.
Two weeks have passed since we announced our contest, with $10,000 up for grabs. And nothing. Our telephones are quiet, our e-mail inbox isn't overflowing, and all’s quiet on Facebook, where we announced this contest. This really puts us in a good mood, and not just because those $10,000 are still snug in our pocket.
Where do these clients come from? After all, they don’t grow on trees. We don’t dig them up from under the earth. If we say that our activities bring throngs of new clients to an Investee that means that we pull these clients from out of the market. Because they are already present on this market. The question is, who will “rake them in” from the pool – you or your competition? INFORMATION DESIRED will give you the biggest piece of the pie.
Have you noticed? Once again, we have changed for you. For you, or maybe more for those who are visiting the INFORMATION DESIRED website for the first time. All of this is so that it is even easier to understand what INFORMATION DESIRED does. Without reading long essays but rather at a first glance.
There are as many definitions as there are people. Is a business model that changes the industry in which it operates already disruptive, or is that not enough, should it change the market more broadly, including other industries? And does disruptive always have to destroy something? Have you ever thought about it? We have. Even the beach in Los Angeles was not enough to put us off the track.
Disruptive means that something is changing how we do things. We celebrated the anniversary of the cult Nokia 3310’s creation not too long ago. If someone at the time had thought that the cellphone would be a smartphone and used to make payments, that would have been disruptive. Because this functionality was not unavailable, it simply wasn't within the grasp of anyone’s imagination. Only visionaries can think: we will make something like that out of this Nokia. This is what disruptive really means.
Because these were categories that didn't exist, that most people didn’t take into consideration. 10 years ago, did you take it for granted that you would have a smartphone on which you could play Empire Puzzle, book hotels, send and receive e-mail and be online for 24 hours a day, available to everyone?
And where is Nokia now? Today, Nokia does not exist as a phone manufacturer.
- But is that because somebody disrupted it? Oh! So phones used to be for calling people, and 20 or 30 companies around the world made them, but then someone introduced the smartphone and that made all the others obsolete – says Tom Kuzak.
But was that already disruptive, or was that just innovation? Did smartphones only transform their own industry? No, they also affected other sectors of the economy, not just the electronic hardware market. Smartphones changed everything, since they entered the market, even banks, which are perceived as conservative, began to create projects tailor-made for smartphones.
Let’s look at another example – leasing. Was introducing a new model of car financing disruptive? What about carsharing and car rental on a per-minute basis? And how about using data from Facebook for big data analysis, like Trump's campaign? Was that disruptive?
There are no clear answers to this. The only thing that is certain is that “disruptive” is always an innovation, but not every innovation is disruptive.
See what we – the INFORMATION DESIRED team – think about this. We are on our way to one of the most important conferences in the world right now – TechCrunch Disrupt, which will be held in San Francisco on September 5-7. We are still in Los Angeles because we had several meetings with potential experts who could represent us in California. But we are soon heading out to San Francisco.