We recently took a trip to London... We, meaning Tom Kuzak, founder of INFORMATION DESIRED, Bogumił Bronowicz, chief of the Editing Department, and Piotr Szlichtyng, one of our Partners.
What for? To conquer the British market. And no, it’s not pie in the sky ;)
We were invited to a meeting by 3THERMO which wanted to become one of our Investees.
3THERMO created an innovative concealed heating system which makes it possible to save even 40-60% on heating costs. They have patents, they have their production plant in Gniezno and a division in London because they want to conquer the British market.
No, it’s not like we fly anywhere in the world as long as potential Investees call us. In addition, we do not invest in manufacturing companies. But... after analysis and long conversations here in Poland, we acknowledged that 3THERMO can, and in fact should, become a service company. And Paweł Gasiorowski, partner at 3THERMO LTD, thought that we were right.
We determined that this project is very promising. And since INFORMATION DESIRED had not yet operated on the British market we thought that it would be worth building the foundation for our business there on this occasion, so we flew in for this meeting in person instead of sending one of our Partners there.
Analysis, consulting and talks about possible changes to 3THERMO’s business model lasted until late at night. For recreation, we only had the enery for a short stroll around London after dark. But everybody was so exhausted that the founder had to take care of our little “flock” and show us the way back home.