|INFORMATION DESIRED at the Wolves Summit in Warsaw|
|Get to know INFORMATION DESIRED in 7 minutes|
INFORMATION DESIRED doesn’t deal with ad campaigns that only affect a consumer for a moment. Our goal is to create long-term interest in a business owner's services online. The money we invest brings the business owner profit that is 10, 50 or even 100 times higher than the costs. And we cover the costs. The business owner doesn't have to pay anything if he doesn’t think it’s worth it. He only takes the profit.
The goal of the websites in which we invest, i.e. build and manage for a business owner for up to 12 months, isn’t to build his image or reputation on the market. The goal is also not a one-time sale of some product. The goal of such a website is to create long-term interest in a business owner's services online.
This interest arises from the fact that business owners’ websites respond to the real-life needs of their potential customers. People look for specific services, solutions to specific problems, online. And thanks to Information Desired, we not only suggest solutions to their problems but also build trust in the business owner, who shows how he renders the service he offers, what materials he uses, what specialists, technology he has.... All this makes the business owner seem like a desirable contractor for the customer.
Have you noticed that internet forums are the only place your search engine sends you to when you are looking for a solution to a problem? For example, if you need to diagnose a car failure or choose the technology for building your home.
But what’s the use of advice from an online forum to you, since Matt or Peter will only give you advice but won’t perform the service they describe for you?
But a business owner for whom we manage a website, for whom we create Information Desired responding to the needs of internet users, is ready and willing to do so.
This information on the business owner’s website is so desirable that it takes root on the internet and attracts customers not once, and not just after it is published, but for a long period of time. This information creates long-term interest in the business owner’s services – and this constitutes the greatest value in our methodology of action.
Based on work with our investees, with whom we have already been working for years, we can state how much we multiply revenue based on unit costs. The profit from the money invested in writing Information Desired may reach 10, 50 or even 100 times the costs. The thing is, we cover the costs and the business owner gets the profit, and that’s the best part.
Of course, the business owner will pay us for our work – then he covers the costs. But he will only pay if he wants to. Only if he’s sure that it is worth it.
We won’t give his name this time, because that would be awkward. Actually, he is no longer an Investee, because his 12-month investment period has already expired. Today, one of his partners took over independent management of his website.
What about him?
Today, the monthly costs of managing his service are $525. We know how many new orders he receives through the website we built for him. We estimated that they represent about $52.5k of profit per month. That means that the leverage is 100-fold! And that is precisely our goal in cooperation with business owners.
The costs of managing a website for a business owner for the first 12 months are higher than after this period. It’s like lighting a fire: first, you need to put in a lot of energy to get the fire burning, but you need much less energy to keep it going.
The case is similar with our websites. Over the course of 12 months, they reach maturity, generate long-term interest in the business owner's services, and then it’s enough to just maintain that interest. This means that, when a business owner decides to buy back an effective website from INFORMATION DESIRED after 12 months, the costs of managing it are already substantially lower.