- “Information Desired” is information that crosses spacetime – as one of our most experienced experts, Bogumił Bronowicz, likes to say.
What does this mean?
A customer looking for a specific, tailor-made service or product online is usually sitting in front of their computer many miles away from you. What is more, they are aware that what you have written on your website was created many months, or maybe even many years, ago. All in all, they don't know if what they’re reading is still current. Worst of all, they usually read slogans that are just faded catchphrases and it is difficult for one to place trust in them. It’s as if the customer was trying to eat ice cream through a pane of glass.
But what if the customer could be transported through time and space via your website? What if you could make them feel as if they were standing in the middle of your factory or looking over the shoulder of an employee at a desk? What if the customer could see how the product/service is created at every stage of the process? That’s exactly what “Information Desired” is. And that's exactly what the websites created by INFORMATION DESIRED for its Clients are. They break through time and space.
Let’s assume that we are describing the business of a joiner who renovates old furniture. Or a company concerned with building timber-frame houses (so-called Canadian houses). “Information Desired” will take the customer to the construction site or to the woodworking shop where a 200-year-old table is being renovated and help them understand how the complicated process of rendering the service plays out.
When a customer has two service providers to choose from, let’s say, in the industry of skeleton house construction and sees declarations like this on one website: “we have been building for 20 years”, “we are professionals”, “our houses are energy-saving”, they feel like they don't have enough information. When they go to the other service provider’s website which shows how these houses are built, shows that the energy conservation of the house depends on the foundation under the structure and this foundation consists of elements A, B, C, D and five others - such an offer will decidedly evoke greater interest and trust than the website of the business that just used general slogans and vague descriptions – explains Bogumił Bronowicz.
Describing the service so precisely, showing it in photos, will not only give your customer the answers to many questions but also put more questions in their head. And that's good. Thanks to this, when the customer calls you, they will be prepared, know what to ask about and understand the choices they have. More than that, they will also discover the additional values of the service of which they were totally unaware before.
If you prepare the customer in a way they will stop focusing on the price. They will know what they’re paying for, understand the value of your services and will be less inclined to negotiate the price. And you won't have to bend under the price pressure just to keep the customer. In general, price will become the least important element of your conversation, pushed into the background.
- Sharing knowledge about the effect of a service is insufficient to effectively break the spacetime barrier and gain the Customer's trust. The Customer must also be invited to the place where the office is being designed, the old car is being renovated, or the home alarm system is being installed – Bogumił Bronowicz sums up.
Remember: no empty slogans, just openness toward the customer. Taking them through time and space will definitely pay off.