|"Adapt or die". INFORMATION DESIRED presents a series of lectures at Polish universities|
|INFORMATION DESIRED on the British market|
INFORMATION DESIRED invests in business owners’ websites. This means that we take the entire risk upon ourselves, bear the cost of creating a www page for the business owner and finance its management for up to 12 months. And since we bear the risk, we have to believe that the project will be successful, meaning that it will bring the business owner throngs of new, valuable customers and additional profit.
We’ve recently come across the opinion that what INFORMATION DESIRED is doing, our business model in which the Business Owner doesn’t pay for our services in advance but only when he sees that he has new customers thanks to us, is nothing new. That it’s simply the well-known model based on the CPA or CPS metric.
For those unfamiliar with industry jargon, CPA is the acronym for “cost per action”. In this model, a business owner pays for an advertisement online only if the “action” has been performed completely, and so if the ad viewer not only views it but also fills out a contact form, signs up for a newsletter, registers on the Business Owner’s website or simply buys something from the Business.
Meanwhile, CPS stands for “cost per sale”. This means that the advertiser pays a percentage on the value of any transaction that occurred thanks to an ad. This is the most common billing model in the e-commerce industry.
In both the CPA and CPS models, the Business Owner must report how much he sold thanks to advertising or how many customers he acquired (how many people signed up for the newsletter, etc.), to get the bill for this type of advertising service. In short, he must “confess” to the effects of the marketing activities he ordered from someone.
INFORMATION DESIRED has nothing to do with any of these models. We do not collect fees for our services based on the number of customers acquired or the value of the goods or services that these customers bought thanks to us.
With INFORMATION DESIRED, the Business Owner pays the agreed amount in advance, but of course, only when he acknowledges that our services are worth it. If the Business Owner subjectively determines that he did not gain enough, he doesn't have to pay us anything, and we part ways without any obligations.
We don't have to know at all! So it’s the Business Owner who has to know in order to decide whether it's worth paying us?
How will he know whether the new customers that came to him were acquired thanks to INFORMATION DESIRED? It’s very simple. We give the Business Owner a new e-mail address and telephone number and provide this contact information only on the website that we created for them. Nowhere else. Thanks to this, the Business Owner will know where a given customer “came from” when picking up the phone or reading an e-mail.
Of course, the Business Owner can count and record these customers. He can calculate how much money he made on them. But he doesn’t have to report this to us. This knowledge is his own so that he can consciously make the decision whether it is profitable to pay us. We’re not going to look into his books.
But of course he can. But that won’t pay off for him. If a Business Owner tells us that he doesn’t see the effects of our work, we part ways and put the website we created for him offline. So this way, he would be cutting off the branch he’s sitting on.
Theoretically, he could copy all the content, all the “Information Desired” that we created for him for months, before the site is taken offline and transfer it to another domain. Theoretically. But in practice, this won’t work because it will be a so-called content duplicate.
For more on this subject read: You pay only when you make money yourself – how does this work?