|INFORMATION DESIRED at the Wolves Summit in Warsaw|
|Get to know INFORMATION DESIRED in 7 minutes|
Does it seem to you that INFORMATION DESIRED doesn’t do anything special at all? After all, it’s just building “pages” and content marketing – you think. So come on, find another company that operates just like we do, and we’ll pay you $10,000.
One might think that what we do is nothing special. We create websites – just like thousands of other companies. We create content – just like thousands of other marketing agencies. Actually, you could order the services that will give your company an online presence from anyone.
Maybe so, if you want to be visible online. But is that really what it’s all about? How will you benefit if your company’s ads are everywhere, popping out of every corner? What will you gain if your website will pop up first on the list of search results? That still won't make potential customers your actual customers.
Will any company on the online marketing market guarantee that, thanks to its services, your company will gain actual customers and increase its revenue and profits, and if not, you won’t have to pay ANYTHING for its services? And what’s more, will any company give you the ability to assess these effects at your discretion and not bill you until you want to be billed?
We’ve been thinking about this for a long time, researching the market in Poland and around the world, talking to many people in the industry down in Silicon Valley. And? Nobody, absolutely nobody, has ever heard of another company like us. So we came to the conclusion that we have a monopolistic position in the world.
Although monopoly is perhaps not the right term. It’s usually associated with companies that dominate a market, because they’re the only ones and they usually dictate terms, usually owing to legal regulations. Often, it's the government, the legislative branch, that lays down the rules of the game for someone to maintain a monopoly.
The rules of the game in our industry are open and give everyone the opportunity to operate like we do. Anyone can start investing in business owners’ websites. Anyone can take complete responsibility for the effectiveness of the internet services they offer (effectiveness in the literal sense, meaning growth of the business’s revenue, not just a mailing list of potential customers or the number of requests for quotation).
Anyone can do this, but nobody had the courage until now. No one in the world takes the burden of financing a business owner’s website onto themselves. No one manages it for the business owner for free until the business owner himself recognizes that it is worth paying for. Finally, no one has the courage to give the business owner discretion to assess the effects on his own– if the company, entirely subjectively, deems that it does not benefit enough from our work, it doesn’t have to pay us.
– If you find another company like us, I’ll pay you $10,000 on the spot – declares Tom Kuzak, creator of INFORMATION DESIRED. He’s so obsessed with the idea of a contest like this that he decided to announce it to the world, standing in the freezing cold in the middle of Warsaw and the falling snow did not detract a bit from his spirit
Tom always had a bold imagination. But to be fair we have to add: of course, the company that would undermine our monopoly would have to have existed before this contest was announced. Existed not only on paper, but also operated according to the same rules as we have, and have clients, or rather, more precisely: investees. And one would have to prove it – that’s probably obvious.
So let’s get this started.
P.S. If, by any chance, there actually is a company somewhere in the world that operates according to the same rules as INFORMATION DESIRED, the one who indicates it first will get the $10,000.