|Unicorns! Unicorns are everywhere! Is this a sign?|
|Get to know INFORMATION DESIRED in 7 minutes|
INFORMATION DESIRED doesn’t deal with ad campaigns that only affect a consumer for a moment. Our goal is to create long-term interest in a business owner's services online. The money we invest brings the business owner profit that is 10, 50 or even 100 times higher than the costs. And we cover the costs. The business owner doesn't have to pay anything if he doesn’t think it’s worth it. He only takes the profit.
We write a lot about what cooperation with INFORMATION DESIRED is based on when a business owner becomes our investee. We write a lot about what INFORMATION DESIRED’s philosophy of action is based on and how we work with our investees. But we thought that we would like to show you all this with a specific example. See how a website is built from scratch.
Two weeks have passed since we announced our contest, with $10,000 up for grabs. And nothing. Our telephones are quiet, our e-mail inbox isn't overflowing, and all’s quiet on Facebook, where we announced this contest. This really puts us in a good mood, and not just because those $10,000 are still snug in our pocket.
Where do these clients come from? After all, they don’t grow on trees. We don’t dig them up from under the earth. If we say that our activities bring throngs of new clients to an Investee that means that we pull these clients from out of the market. Because they are already present on this market. The question is, who will “rake them in” from the pool – you or your competition? INFORMATION DESIRED will give you the biggest piece of the pie.
Have you noticed? Once again, we have changed for you. For you, or maybe more for those who are visiting the INFORMATION DESIRED website for the first time. All of this is so that it is even easier to understand what INFORMATION DESIRED does. Without reading long essays but rather at a first glance.
INFORMATION DESIRED is concerned with supplying information about your company. We process and edit it so that it will be useful for your potential customers, then we post it on the web as we manage your website. It is precisely thanks to this that you will gain a stream of new, valuable customers. But for this to work, you have to cooperate with us on a regular basis by providing us with information about the company and about what you offer.
Before you begin collaboration with INFORMATION DESIRED and entrust us with the task of caring for your company’s online presence you have to know one thing: we must cooperate. You must take an active part in the creation of your website.
It's true that INFORMATION DESIRED assumes all of the risk. It is we who invest in your website and you pay for nothing until you are convinced that you get benefits from it.
It's also true that, because of this, you don’t have to pay any mind to the technology used to build your website or to the marketing tools applied to operate effectively on the Internet. Since you don’t pay in advance for this you don't need to have Ph.D. to make the right decisions. So we take all the responsibility off your shoulders.
But that doesn’t mean that you don't have to care about anything after starting collaboration with INFORMATION DESIRED. You forget about us and only wait for the effects. Quite the opposite! When we make the mutual decision to work together you have to work with us. Because without you we won’t be able to do anything.
You already know that our job is to provide “Information Desired” about your company to the Internet. This is information constructed in such a way that it reaches the people who desire it, who are looking for precisely the service or product that your company offers. In this way, we reach customers and even educate them about the scope of the service so that when they call you they have nearly decided that they will use your service.
But after all, we have to take this information about your company and your services from somewhere. And that's where you come in. You just have to tell us about what you do.
Do you think that, since you have a limited package of services it’s enough that you meet us once, talk about your offer and that’s it? That's not how it works. “Information Desired” isn’t just information about your products or services. On your new website you should also share information about what’s going on at your company, describe new projects that you undertake on a regular basis, as well as the challenges you face when realizing an atypical order. Hence, you must provide us with information regularly.
Fear not, we will not expect you to write anything for us or harass you with daily phone calls. We know perfectly well how many responsibilities every Business Owner has so we won't take any more of your precious time than necessary.
The editor who will be creating content for your new website will contact you every so often to have enough material to write three articles per week. He’ll call you, ask you a few questions, record your responses and on this basis he will create more articles for the website. Of course, he won’t call you without letting you know in advance. You can schedule a conference call so that it fits into your calendar.
If you prefer personal contact and the editor is from your city you can also invite him for a talk to your office or arrange a meeting at a café.
You can also arrange for the editor to send you questions via e-mail and you will answer them at your leisure when it is most convenient for you – maybe in the evening when you’re sitting in an armchair with a cup of hot tea? It's important for you to record your answers on a voice recorder (every smartphone has this function these days). Recording will definitely take up much less time than putting your answers in writing. It’s enough that you will send back the recording to the editor and he will process and edit appropriatelythe information you provided.
As for the form of contact, you will arrange that together with the editor. One way or another, remember: to achieve success together it is critical for you to provide us information regularly. If not, your website will simply cease to be “alive” and there’s nothing we can do to change that.