|Unicorns! Unicorns are everywhere! Is this a sign?|
|Get to know INFORMATION DESIRED in 7 minutes|
INFORMATION DESIRED doesn’t deal with ad campaigns that only affect a consumer for a moment. Our goal is to create long-term interest in a business owner's services online. The money we invest brings the business owner profit that is 10, 50 or even 100 times higher than the costs. And we cover the costs. The business owner doesn't have to pay anything if he doesn’t think it’s worth it. He only takes the profit.
We write a lot about what cooperation with INFORMATION DESIRED is based on when a business owner becomes our investee. We write a lot about what INFORMATION DESIRED’s philosophy of action is based on and how we work with our investees. But we thought that we would like to show you all this with a specific example. See how a website is built from scratch.
Two weeks have passed since we announced our contest, with $10,000 up for grabs. And nothing. Our telephones are quiet, our e-mail inbox isn't overflowing, and all’s quiet on Facebook, where we announced this contest. This really puts us in a good mood, and not just because those $10,000 are still snug in our pocket.
Where do these clients come from? After all, they don’t grow on trees. We don’t dig them up from under the earth. If we say that our activities bring throngs of new clients to an Investee that means that we pull these clients from out of the market. Because they are already present on this market. The question is, who will “rake them in” from the pool – you or your competition? INFORMATION DESIRED will give you the biggest piece of the pie.
Have you noticed? Once again, we have changed for you. For you, or maybe more for those who are visiting the INFORMATION DESIRED website for the first time. All of this is so that it is even easier to understand what INFORMATION DESIRED does. Without reading long essays but rather at a first glance.
At INFORMATION DESIRED, it’s not about bringing boatloads of new, random customers to business owners. It’s also about bringing in the most valuable customers, who are willing to pay more for a high quality of service. And they will appreciate your work.
Business owners are often put under price pressure. And it’s not because of customers at all – they are very often willing to pay more for professionalism and high quality of service if they feel that that’s really what they’re paying for.
This pressure is caused by the price war, because the market is competitive. These price wars often cause businesses to operate at the limit of profitability. And it doesn’t matter how high the quality of their services is. Price is price – it has to be low for there to be customers – that’s what many companies believe.
And what if you could give customers a sense of why you expect higher payment for your services than the competition around the corner? Tell them that your services really are worth more, because you complete them faster than anybody else. Or better than anybody else. Or more precisely than anybody else. Or within a broader scope than others, because you offer value added. And what if it turned out that customers don’t expect the lowest price at all and are ready to pay you more for all this?
Because that’s how it is. Customers are often willing to pay a higher price if they see additional benefits. If you gain their trust, they will be certain that your company won’t screw up their order, but they won’t have that certainty with others. That’s precisely the effect of the websites that we create and manage for business owners. That’s the effect of Information Desired.
Because we precisely describe the company, how it works, what technologies, materials and machines it uses, what skills its employees have, and finally, because we show specific projects at every stage of their execution, a potential customer gains trust in the company. He gains the certainty that his order will be carried out with due diligence. Does he have that certainty when he reads, on the competition’s website: “we make the best... something... in America?” No! These are empty declarations that no one falls for anymore.
So that’s it. Showing a customer that it is worth paying more for specific services is one thing. But how much can one raise prices for them to be equitable for the business owner while simultaneously being honest and acceptable for the customer? That's the question!
No, we won’t answer it for you. But we will give you the opportunity to learn the answer yourself. By managing websites for business owners, INFORMATION DESIRED provides them with a stream of new, valuable customers. The business owner doesn’t pay us on a “per customer” basis, there is no commission on every customer we acquire for the business. Actually, he doesn’t have to pay us at all if he thinks that he didn’t benefit enough thanks to our work.
These new, “free” customers that we provide are an excellent opportunity for you to find out how high you can raise prices so that they are still acceptable for them. If you go overboard and scare off one or two customers by charging too high a price for your services, you lose nothing, because you invested nothing in acquiring these customers in the first place. In this way, you will find the optimal level of margins that you can safely apply.
Take advantage of the opportunity that INFORMATION DESIRED is giving you. Because at INFORMATION DESIRED, it’s not about bringing boatloads of new, random customers to businesses. It’s also about bringing in the most valuable customers, who are willing to pay more for a high quality of service. And they will appreciate your work.