NEWS

Who can become an INFORMATION DESIRED investee?INFORMATION DESIRED invests in business owners’ websites. This means that we take the entire risk upon ourselves, bear the cost of creating a www page for the business owner and finance its management for up to 12 months. And since we bear the risk, we have to believe that the project will be successful, meaning that it will bring the business owner throngs of new, valuable customers and additional profit.

Business owner! Take advantage of this opportunity and raise your prices. We’ll tell you how.At INFORMATION DESIRED, it’s not about bringing boatloads of new, random customers to business owners. It’s also about bringing in the most valuable customers, who are willing to pay more for a high quality of service. And they will appreciate your work.

Can you find others just like us? We’ll give you $10,000.Does it seem to you that INFORMATION DESIRED doesn’t do anything special at all? After all, it’s just building “pages” and content marketing – you think. So come on, find another company that operates just like we do, and we’ll pay you $10,000.

A website isn’t a kitty – it doesn’t actually have to be pretty!How should a website look like? We’re busting one of the most widespread myths: a website doesn’t have to be pretty at all! Surprised? We’ll explain why.

We don't have clients because we’re not selling anything. But we do have “investees” because INFORMATION DESIRED invests in Business Owners’ projects instead of selling them anything. We’re kind of a venture capital fund.

A website isn’t a kitty – it doesn’t actually have to be pretty!
31/01/2019 15:56

A website isn’t a kitty – it doesn’t actually have to be pretty!How should a website look like? We’re busting one of the most widespread myths: a website doesn’t have to be pretty at all! Surprised? We’ll explain why.

- Many people expect that, if they order website creation from a company, then their website must be pretty, modern and contain a whole bunch of eye-catching gadgets. But this approach only works in advertising where we want our message to convince someone, draw their attention, seduce and beguile them – Tom Kuzak, creator of INFORMATION DESIRED, explains. It works when we want to convince someone to buy something that they don’t really want or need.

This strategy doesn’t work on the Internet.

On the Internet, it’s not the flashy things that make people visit a website. Information is the most important thing. That’s because Internet users are searching for information and Internet search engines direct them to certain websites, not others, by filtering this information.

The search engine doesn’t care whether a given website is pink or black-and-white. Whether a website has animated banners or a nice font has absolutely no bearing on search results. The informational content is the most important.

And when an Internet user visits a website, shiny objects meant to draw attention are completely useless. A potential customer is already where they want to be.

- These flashy things and gadgets like loads of graphics and screaming colors can actually obstruct the readers from getting the information they are looking for – Tom Kuzak emphasizes.

That is, in a nutshell, the INFORMATION DESIRED philosophy of website creation.

Of course a website must be aesthetic and eye-pleasing, clear and transparent. But the informational content is the most important and it decides whether customers, i.e. Internet users, will reach the Business Owner’s www page, whether they will stay there, get the information they were searching for, and finally, buy the product or service offered by the Business Owner that they were looking for. The Information Desired is the most important and determines whether a Business Owner will acquire new customers by using the Internet.