NEWS

Entrepreneur, why do you need a second phone number?An investee who starts cooperating with INFORMATION DESIRED must have a second telephone number. This number is dedicated especially for customers who will find an entrepreneur on Desired Information, i.e. the new Internet service that we will create for him.

 

Internet service - what is it actually?In the past, Internet services provided information. They were valuable. Today, Internet service means something different for everyone. For many, it embodies a specialist who comes to our house, uses a completely incomprehensible parlance and demands money for his service. What for? For something you don’t actually need, but you were made to believe that you have to have it. It's time to restore the value of Internet services. It's time to restore the meaning of the term "Internet service".

We don’t make websites!

We don’t make websites!INFORMATION DESIRED is not from the web design crowd. Sure, we employ webmasters, programmers, but it’s not their work that makes up our company’s core. Editors are our core, but we’re also not a content marketing agency. So what do we do? We provide business owners with a stream of new, lucrative customers. We cut the best piece of the pie for them, out of the market on which they operate. And that’s a huge difference.

Wolves Summit 2019 in Warsaw. See what it was likeThe ninth edition of the Wolves Summit conference has ended. INFORMATION DESIRED took part in it for the first time. 2023 participants, 4534 face-to-face meetings and all this in just two days. See what it was like.

INFORMATION DESIRED doesn’t deal with ad campaigns that only affect a consumer for a moment. Our goal is to create long-term interest in a business owner's services online. The money we invest brings the business owner profit that is 10, 50 or even 100 times higher than the costs. And we cover the costs. The business owner doesn't have to pay anything if he doesn’t think it’s worth it. He only takes the profit.

A website isn’t a kitty – it doesn’t actually have to be pretty!
31/01/2019 15:56

A website isn’t a kitty – it doesn’t actually have to be pretty!How should a website look like? We’re busting one of the most widespread myths: a website doesn’t have to be pretty at all! Surprised? We’ll explain why.

- Many people expect that, if they order website creation from a company, then their website must be pretty, modern and contain a whole bunch of eye-catching gadgets. But this approach only works in advertising where we want our message to convince someone, draw their attention, seduce and beguile them – Tom Kuzak, creator of INFORMATION DESIRED, explains. It works when we want to convince someone to buy something that they don’t really want or need.

This strategy doesn’t work on the Internet.

On the Internet, it’s not the flashy things that make people visit a website. Information is the most important thing. That’s because Internet users are searching for information and Internet search engines direct them to certain websites, not others, by filtering this information.

The search engine doesn’t care whether a given website is pink or black-and-white. Whether a website has animated banners or a nice font has absolutely no bearing on search results. The informational content is the most important.

And when an Internet user visits a website, shiny objects meant to draw attention are completely useless. A potential customer is already where they want to be.

- These flashy things and gadgets like loads of graphics and screaming colors can actually obstruct the readers from getting the information they are looking for – Tom Kuzak emphasizes.

That is, in a nutshell, the INFORMATION DESIRED philosophy of website creation.

Of course a website must be aesthetic and eye-pleasing, clear and transparent. But the informational content is the most important and it decides whether customers, i.e. Internet users, will reach the Business Owner’s www page, whether they will stay there, get the information they were searching for, and finally, buy the product or service offered by the Business Owner that they were looking for. The Information Desired is the most important and determines whether a Business Owner will acquire new customers by using the Internet.