NEWS

Peter – the man who cannot be presidentRemember this face. If you see it on a campaign poster, DON’T VOTE for this man. This is Peter Szlichtyng – an irreplaceable member of the INFORMATION DESIRED team. We can’t let him dump us for politics!

Why? Because we’re not here to satisfy Investees’ whims. We’re here to help your business. And we know how to do that. Either you trust us, or you can go somewhere where someone else will sell you this poison and gladly take your money without batting an eye.

– The most important thing to the success of the INFORMATION DESIRED model, is for you, dear business owner, to build a good relationship with the editor who will be describing your business – emphasizes Tom Kuzak, founder of INFORMATION DESIRED.

Internet marketing is no longer working. Instead of repairing it, let's revolutionize it!SEO is becoming less and less effective. Half-naked influencers from Instagram charge $500 for a post and you do not know why. The cost of advertising significantly lowers profitability of a campaign. So what should we do in order to sell online?

INFORMATION DESIRED has drawn the attention of Americans who want to organize a round of financing for us in the USA. Why? We don't really know ;) But it's very gratifying that someone on the other side of the Atlantic decided that it's worth investing in our development.

A website isn’t a kitty – it doesn’t actually have to be pretty!
31/01/2019 15:56

A website isn’t a kitty – it doesn’t actually have to be pretty!How should a website look like? We’re busting one of the most widespread myths: a website doesn’t have to be pretty at all! Surprised? We’ll explain why.

- Many people expect that, if they order website creation from a company, then their website must be pretty, modern and contain a whole bunch of eye-catching gadgets. But this approach only works in advertising where we want our message to convince someone, draw their attention, seduce and beguile them – Tom Kuzak, creator of INFORMATION DESIRED, explains. It works when we want to convince someone to buy something that they don’t really want or need.

This strategy doesn’t work on the Internet.

On the Internet, it’s not the flashy things that make people visit a website. Information is the most important thing. That’s because Internet users are searching for information and Internet search engines direct them to certain websites, not others, by filtering this information.

The search engine doesn’t care whether a given website is pink or black-and-white. Whether a website has animated banners or a nice font has absolutely no bearing on search results. The informational content is the most important.

And when an Internet user visits a website, shiny objects meant to draw attention are completely useless. A potential customer is already where they want to be.

- These flashy things and gadgets like loads of graphics and screaming colors can actually obstruct the readers from getting the information they are looking for – Tom Kuzak emphasizes.

That is, in a nutshell, the INFORMATION DESIRED philosophy of website creation.

Of course a website must be aesthetic and eye-pleasing, clear and transparent. But the informational content is the most important and it decides whether customers, i.e. Internet users, will reach the Business Owner’s www page, whether they will stay there, get the information they were searching for, and finally, buy the product or service offered by the Business Owner that they were looking for. The Information Desired is the most important and determines whether a Business Owner will acquire new customers by using the Internet.