|INFORMATION DESIRED at the Wolves Summit in Warsaw|
|Get to know INFORMATION DESIRED in 7 minutes|
- Many people expect that, if they order website creation from a company, then their website must be pretty, modern and contain a whole bunch of eye-catching gadgets. But this approach only works in advertising where we want our message to convince someone, draw their attention, seduce and beguile them – Tom Kuzak, creator of INFORMATION DESIRED, explains. It works when we want to convince someone to buy something that they don’t really want or need.
On the Internet, it’s not the flashy things that make people visit a website. Information is the most important thing. That’s because Internet users are searching for information and Internet search engines direct them to certain websites, not others, by filtering this information.
The search engine doesn’t care whether a given website is pink or black-and-white. Whether a website has animated banners or a nice font has absolutely no bearing on search results. The informational content is the most important.
And when an Internet user visits a website, shiny objects meant to draw attention are completely useless. A potential customer is already where they want to be.
- These flashy things and gadgets like loads of graphics and screaming colors can actually obstruct the readers from getting the information they are looking for – Tom Kuzak emphasizes.
Of course a website must be aesthetic and eye-pleasing, clear and transparent. But the informational content is the most important and it decides whether customers, i.e. Internet users, will reach the Business Owner’s www page, whether they will stay there, get the information they were searching for, and finally, buy the product or service offered by the Business Owner that they were looking for. The Information Desired is the most important and determines whether a Business Owner will acquire new customers by using the Internet.