|INFORMATION DESIRED at the Wolves Summit in Warsaw|
|Get to know INFORMATION DESIRED in 7 minutes|
In the past, Internet services provided information. They were valuable. Today, Internet service means something different for everyone. For many, it embodies a specialist who comes to our house, uses a completely incomprehensible parlance and demands money for his service. What for? For something you don’t actually need, but you were made to believe that you have to have it. It's time to restore the value of Internet services. It's time to restore the meaning of the term "Internet service".
INFORMATION DESIRED is not from the web design crowd. Sure, we employ webmasters, programmers, but it’s not their work that makes up our company’s core. Editors are our core, but we’re also not a content marketing agency. So what do we do? We provide business owners with a stream of new, lucrative customers. We cut the best piece of the pie for them, out of the market on which they operate. And that’s a huge difference.
The ninth edition of the Wolves Summit conference has ended. INFORMATION DESIRED took part in it for the first time. 2023 participants, 4534 face-to-face meetings and all this in just two days. See what it was like.
INFORMATION DESIRED doesn’t deal with ad campaigns that only affect a consumer for a moment. Our goal is to create long-term interest in a business owner's services online. The money we invest brings the business owner profit that is 10, 50 or even 100 times higher than the costs. And we cover the costs. The business owner doesn't have to pay anything if he doesn’t think it’s worth it. He only takes the profit.
Lately, we’ve often been meeting people and telling them about the idea of INFORMATION DESIRED. Sometimes they ask us unexpected questions. The last time this happened, at a meeting with students at the Warsaw School of Economics, someone asked us why the font in our logo is inconsistent? Some letters are different than the others – is there some message behind this?
That was an excellent question, because yes, that is not by accident. It’s not quite that every letter is different because that would leave readers cross-eyed. But we actually were trying to highlight diversity, to emphasize that each one of us at INFORMATION DESIRED is different. It’s like everyone’s from a different “place”, everyone seems as if they’re from different stories.
Such a mix of people gathered in one place, on one project, may carry a certain risk: that a different worldview, lifestyle, or even style of being will irritate another and generate conflicts. People like to hear opinions that only confirm what they themselves think and don’t like confronting the other whom they don't agree with. People like those who are similar to them.
But such diversity also has its advantages: everyone brings something different to the table. And that’s how it works with us. Nobody is on the warpath with anyone else. Instead, everyone is contributing something that no one else could.
We thought that it would be an interesting experiment to ask every member of the INFORMATION DESIRED team about what unique thing they bring to the team. Every one of us can say something like that about another person rather easily, but about oneself? We ourselves were interested in how our people perceive themselves. Let’s see what this experiment’s results were:
Tom Kuzak, founder of INFORMATION DESIRED:
“INFORMATION DESIRED is marketing, technology, analysis, knowledge about the world of business, finance, etc. Every team member is a specialist in his or her field, and I am like this emotional bridge between them – between people, yes, but also between the individual fields our company consists of. That and the vision. These are the things I contribute.”
Tom Dobrowolski, chief of the Technology Department:
“Excavating, checking all possible options and choosing the best one for the issue at hand - that’s the basis of my activity. I am the guardian (and guarantee) of us definitely being on the right track from both a technical and psychological/analytical perspective.
If we were to compare our organization to a building, the foundations would be my area of expertise. They are pretty damn important, because the building wouldn’t work without them, but they can’t be seen at first glance.
Besides my knowledge, I am certainly capable of raising anyone’s blood pressure... ;)”
Bogumił Bronowicz, chief of the Editorial Department:
“I contribute the perspective of the Business Owners for whom we work, who abide by the rule: I will reward you generously, service provider, if only you treat me fairly.”
Ewa Kuzak, chief od the Ouality Department:
“Since I am the only woman on the board, I contribute a bit of gentleness, subtlety and feminine emotions, which may not always be understood by the male board members :)”
Wojtek Łabęcki, project coordinator:
“It seems to me that I contribute a gust of fresh energy to the team, openness to new ideas and a different approach to old issues, because I was the last to join an already well-knit team that had been executing similar projects for over a decade. I also bring a lot of positive energy and a smile every day. Wherever emotions run high, I try to bring them down, and where they are dimmed down, I try to light them back up.”
Rafał Kotusiewicz, software architect:
“It seems to me that I am a bastion of calm and an inexhaustible source of optimism :). With an obstinacy worthy of a good cause, I always strive for perfection (sometimes it seems like a clinical case) even when it seems impossible...
And now that I think about it, I should definitely seek treatment :)”
Jacek Prucia, chief of the Development Department:
“In my humble opinion, I contribute to the team:
- technical expertise
- pressure towards inevitable progress
- occasionally, a devil’s advocate”
“I think that I carry out the bureaucratic obligations that the law imposes on the actions taken by INFORMATION DESIRED. It’s about moving within the confines of the law and this obliges us to take certain actions. For an American company in Poland, many seemingly simple actions are complicated, very costly, long-lasting or even impossible. For example: opening a bank account or signing a leasing contract for a passenger vehicle or signing many different contracts with large companies or institutions. And that’s my role. I formalize what INFORMATION DESIRED wants to achieve in Poland.”