|INFORMATION DESIRED at the Wolves Summit in Warsaw|
|Get to know INFORMATION DESIRED in 7 minutes|
You often wonder at us. Like at how INFORMATION DESIRED doesn't take money “in advance”, and really, you don’t have to pay us at all. Or at how we do things, but we don’t sell anything and you can’t order anything from us. And that... The list goes on. Tom Kuzak, the creator of INFORMATION DESIRED decided to collect all of these things that you can’t wrap your head around and talk about them.
- First of all, people can't wrap their heads around the fact that no one can order any work from us – Tom Kuzak says. How is that? After all, you are a company that offers some sort of services, so naturally, you’re doing it so that somebody wants to buy it – you might think to yourself. Well, it’s not like that. – We decide whether to invest in a given client’s project, whether we will perform work on their behalf – Tom explains.
Secondly, you might be surprised by the fact that INFORMATION DESIRED doesn't have a sales department. – Salespeople are redundant at our company, since we don't persuade anyone to take advantage of our services, since we’re simply not selling them – Tom emphasizes.
And thirdly? – A business owner who wants for us to invest in their website doesn't have to make any decisions on issues that they know nothing about. It's hard to wrap your head around this, because usually, the business owner must decide about the scope of a service, its parameters, while having no knowledge or experience in that area. That is why we make all such decisions and take responsibility for them – says the creator of INFORMATION DESIRED.
Fourthly, it is us who invest in building a profitable website for the business owner. Usually, business owners themselves must invest time and money in the creation, and then the management, of their own webpage and there is no certainty that it will bring them any benefits.
Fifthly, clients of INFORMATION DESIRED pay for nothing in advance. They get the service first, a spun up, well-functioning website that brings in new, valuable customers from the Internet, and only then do they pay – “post paid”, and so only when they are convinced that it works and it is worth paying for. More than that! If they subjectively believe that it isn't worth paying for after all, they don’t have to!
Sixthly, do you wonder how it’s possible that the editors who write about your company aren’t experts in the industry in which you operate? – Practice shows that people who aren't related to a given industry are the best at writing about it – Tom points out. That’s because it is easier for them to put themselves in the role of your potential customer who also doesn’t know the industry jargon and would like to understand how you operate, what your services involve and what to expect.
Seventhly, it is difficult for many to imagine how information by itself can have causative power. – People can’t wrap their heads around the possibility that everything can happen without any artificial boosting that is so common on the Internet today. No intrusive ads, positioning and artificial traffic boosting on the Internet. Just posting information online has power, by itself – Tom Kuzak assures.